LIFCO ALRAWABI TRADING


Our History

Lifco AlRawabi Trading emerged in the business horizon of UAE as a trading star in the year 1980 after its acquisition of “Al Rawabi”, a supermarket in the year 1979.

Now we have emerged as one of the leading distributors, catering to all the key accounts comprising of hypermarkets and supermarkets. We also have developed supply chain network with various retail outlets across the United Arab Emirates.

Our team which comprises of 250+ staff members and having a brand portfolio of 15 international brands has been committed to ensure international standards in all areas of its operations including product standards and certifications.

We firmly believe in investment in human capital through skill development, knowledge management and we are experienced in designing viable product portfolio of FMCG brands by feeling the pulse of the market and the changing trends in the country.


Vision

To stand apart as one of the leaders in trading with sharp focus on fast moving consumer goods that is beneficial to the society at large.

Mission

To promote constantly the satisfaction of our privileged clients by sourcing diversified portfolio of products from across the globe to our preferred customers .

We strive to deliver the best products to satisfy the diversified customer segments.
Our Team

We have developed an organizational culture based on cohesive team work with focused team spirit. Our team comprises of experts who are locally and internationally experienced in designing viable product portfolio of FMCG brands by feeling the pulse of the market and the changing trends in the country.

Skill development is a constant process in Lifco AlRawabi as we firmly believe in investment in human capital through various ways. Knowledge management and skill development is an ongoing process that has contributed much to the development of Lifco AlRawabi.